
See it in action
Clipped to the backpack strap, right where little hands can reach it. Out of the way all day, and one pull away from getting attention.
Right where their hand is
On a backpack strap it hangs at chest height, so they can find the orange strap without looking.
Nothing to unlock
No app, no phone and no buttons to find. One firm pull is all it takes.
They want to wear it
It looks like a little penguin, not a gadget, so it stays on the bag and is there when it matters.
How it works
Three small steps. Practise them together once at home, so your child knows exactly what to do.
1. Clip it on
Hook the split ring onto a backpack strap, a zip, a belt loop or a set of keys.
2. Pull the strap
One firm pull on the orange strap sets off the alarm.
3. The 130 dB alarm sounds
A piercing siren that makes people look and come over.
Made for the walk to school
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One pull, one loud siren
A firm pull on the orange strap sets off the 130 dB alarm.
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Easy for little hands
No buttons, no code and no phone. They just pull.
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Cute on purpose
A friendly penguin that children are happy to carry every day.
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Light and rechargeable
A small built-in light for dark afternoons, and no batteries to replace.
Clips on wherever they can reach it
The silver split ring goes onto almost anything they carry.
Good places for it
A backpack strap
At chest height, easy to grab on the walk to school.
A coat zip or a belt loop
For the park, the playground and days out.
A set of keys
For older children, teenagers and grown-ups too.
Small enough for a palm, loud enough for a street
Ready to clip on as soon as it arrives.
1 alarm per pack
What you get
1 penguin alarm
With a 130 dB siren and a small built-in light.
Split ring and chain
To clip it onto a bag, a zip, a belt loop or keys.
Orange pull strap
One firm pull sets off the alarm.
Rechargeable
No batteries to replace.
Questions? Answers.
What parents ask before the first walk to school with it.
How loud is it?
130 dB: a piercing electronic siren, made to get attention quickly, even on a busy street.
How does my child set it off?
One firm pull on the orange strap. There are no buttons to find, and no phone or app is needed. Practise it together once at home, so they know exactly what to do.
Will it go off by accident in a school bag?
It sounds when the strap is pulled, so normal bumps in a backpack do not set it off.
Is it rechargeable?
Yes. It is rechargeable, so there are no batteries to replace. Give it a charge now and then so it is always ready.
Does it have a light?
Yes, there is a small built-in light, handy on dark winter afternoons.
What age is it for?
It is made for school-age children, and it is just as handy for teenagers and adults. It is a real alarm, not a toy: the siren is very loud, so never sound it close to anyone's ear.
Which colours are there?
Six: pink, blue, purple, green, grey and white. The alarm inside is the same in every colour.
What about delivery and returns?
Orders are sent with tracking: dispatch takes 1–3 business days and delivery typically 7–13 business days. You have 30 days from delivery to ask for a return of an unused item in its original packaging. The details are in our shipping policy and refund policy.
A loud voice for little ones
Clip it on, practise one pull together, and they are ready for the walk to school.
You have 30 days from delivery to ask for a return of an unused item in its original packaging.
- One pull, 130 dB
- Clips on in seconds
- 30-day return window


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